When you talk about conversion rates then you need to understand first what conversion rates are. Conversion rate is the percentage of people who visit your website and end up buying from your website. For example 100 people visited your website and 3 people made a purchase than your conversion rate is 3% in very simple terms. Many brands have actually hired a Wikipedia page maker to help make wikis for them that can help them increase their conversion rates. Using wikis helps increase conversion rates because wikis help increase the reputation of a brand which persuades more people to buy. What other ways can brands increase their conversion rates?