Whilst you are trademarking your brand related phrase you need to see if your phrase is going to help the business present itself. This is going to play a role at helping consumers know what your services and products are. If you are thinking about how to trademark a phrase then you must see whether the phrase that you are deciding on trademarking for your business complements your company. Only then will you be able to establish a strong foothold in the market that is going to support your growth. This will also help you stand against your competition and make an impact. What are the other factors that should be looked out for while a brand trademarks a phrase?